SCNF - PLAYING CARDS
Conception of a playing-cards game for #DigitalSNCF
The illustrated style has been thought based on the graphic code SNCF, which plans to employ a specific color range, solid color (no shadow or gradient are tolerated). My inspiration was the classic card games (ancient and modern), particularly in the treatment of aces.
The purpose was to combine clarity, modernity, elegance and fun. The goal was to use only a limited range of color to recreate the specificity of a deck of cards (two colors, red and black). The purpose (communication) being very corporate, the challenge was to be clean and serious. But the finished product is a card game, the design had to introduce fun and humor :)
Artistic direction - Illustration - Graphic design